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Marketing Manager resume example

Marketing leaders are judged on pipeline, growth and efficiency, not on the number of campaigns run. This resume ties each program to a business number — leads, CAC, revenue influenced — and shows the team and budget managed so the level is unmistakable.

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Priya Raman

Marketing Manager — Demand Generation & Content

priya.raman@email.com · +1 (415) 555-0126 · San Francisco, CA · priyaraman.co · linkedin.com/in/priyaraman

Summary

Marketing manager with 7 years in B2B SaaS demand generation. Own a $1.4M annual program budget and a team of four; grew marketing-sourced pipeline 2.3× in two years while cutting cost per opportunity 31%. Strongest at content-led inbound, lifecycle email and turning attribution data into decisions.

Experience

Marketing Manager, Demand Generation — Cardinal Analytics, San Francisco, CA

Mar 2022 – Present

  • Grew marketing-sourced pipeline from $9M to $21M a year (2.3×) while reducing cost per opportunity from $1,850 to $1,270
  • Manage a $1.4M budget across paid search, paid social, events and content; reallocated 22% from events to content after attribution analysis, lifting inbound opportunities 40%
  • Lead a team of 4 (content, paid, marketing ops, design); two members promoted in 2025
  • Rebuilt the lifecycle email program in HubSpot: trial-to-paid conversion rose from 11% to 17%

Content Marketing Lead — Cardinal Analytics, San Francisco, CA

Jan 2020 – Feb 2022

  • Took organic traffic from 40K to 190K monthly sessions in 18 months with a research-led content program (60 long-form pieces, 3 industry reports)
  • Launched the annual benchmark report that generated 4,100 leads and press coverage in 12 trade publications

Marketing Specialist — Bayline Software, Oakland, CA

Jul 2018 – Dec 2019

  • Ran webinar and email programs producing 900 MQLs a quarter; owned reporting in Salesforce and Google Analytics

Education

B.A. Communications, University of California, Davis, Davis, CA · 2014 – 2018

Skills

Marketing: Demand generation, Content strategy, SEO, Lifecycle email, Paid search & social, Attribution, Budget management

Tools: HubSpot, Salesforce, Google Analytics 4, Semrush, Looker, Figma

Why this resume works

  • The headline numbers are pipeline, cost per opportunity and conversion — the metrics a VP of Marketing reports to the CEO.
  • Budget size and team size appear early, which sets the level and stops the resume being screened as too junior.
  • A reallocation decision backed by data ("moved 22% from events to content") shows judgment, not just execution.
  • The creative design has personality but keeps a single column so the numbers stay parseable.

Skills to include on a marketing manager resume

Demand generation · Content marketing · SEO/SEM · Marketing automation (HubSpot, Marketo) · CRM (Salesforce) · Analytics and attribution · Budget management · Campaign management · Team leadership · A/B testing

Templates that suit this role

Questions

How do I quantify marketing work without revenue numbers?
Use the metrics you do own: traffic, leads, MQLs, conversion rates, cost per lead, email open and click rates, event attendance. Show before and after.
Should I include a portfolio?
Yes, as a website link in the header. Keep it to three or four pieces with the result each one produced.
Generalist or specialist framing?
Mirror the job. A demand-gen role wants pipeline and paid; a brand role wants campaigns and audience growth. Reorder bullets rather than rewriting your history.

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